Strategic Business Advisory

Turning Vision Into Thriving Businesses

Fractional C-suite leadership, financial clarity, and operational execution — purpose-built for retail, CPG & ecommerce brands ready to scale.

See What We Do Let's Talk

Bottom-line improvement

70%

Revenue growth

Assortment growth

10×

Lead time reduction

40%

The Problem

Retail & CPG businesses
hit a ceiling.

Not for lack of ambition — but for lack of the right operational and financial leadership at the right time.

01

No Financial Clarity

P&L murky, budgets drift, margin leakage goes undetected. You can't manage what you can't measure.

02

Fragmented Operations

Supply chain, inventory, and pricing operate in silos. Decisions are slow, costly, and reactive.

03

Growth Stalls

Scaling feels risky without the data infrastructure and financial clarity to back every move.

04

No C-Suite Bandwidth

Founders are stretched thin. Strategy falls behind while the day-to-day demands everything.

We embed into your business
as a trusted partner.

Pick exactly what you need — one focused project or full C-suite partnership. À la carte services with no retainer minimums.

COO/CFO

Fractional C-Suite

Embedded executive leadership that owns outcomes, not just advises. Strategic planning, board reporting, and team building.

  • Fractional COO / CFO
  • Business advisor & coach
  • P&L ownership & governance
  • Board & investor reporting
  • Change management & turnaround
P&L

Finance & Accounting

Complete financial infrastructure from budgeting to fundraising. Clear unit economics so every decision is grounded in data.

  • Financial planning & budgeting
  • Cash flow & forecasting
  • Accounting & month-end close
  • Financial modeling & scenarios
  • Fundraising & data rooms
↑%

Pricing & Margin

Maximize profitability across your entire assortment. Turn margin leakage into structured growth with data-driven pricing.

  • Pricing architecture & strategy
  • SKU profitability & mix management
  • Markdown & exit strategy
  • Competitive benchmarking
  • COGS & gross margin improvement
OTB

Planning & Analytics

From open-to-buy to KPI dashboards. Build the operational intelligence to run your business with precision.

  • Open-to-buy & inventory planning
  • Demand forecasting & reorder
  • KPI dashboards & BI reporting
  • Supply chain & lead time management
  • GMROI & sell-through analysis

Our impact is exponential.

From transforming a brand for Target & Amazon, to cutting SKU count 45% with zero sales impact, to positioning businesses for PE acquisition — we deliver results.


One Kings Lane  ·  HealthyBaby  ·  Dormify  ·  L Brands  ·  Ann Taylor

70%
Bottom-Line
Improvement
One Kings Lane
Revenue
Growth
HealthyBaby
10×
Assortment Growth
w/o Inventory Liability
Dormify
40%
Supply Chain
Lead Time Reduction
L Brands
Who We Work With

Right talent. Right time.

Serving founders, growth-stage brands, and PE-backed businesses across retail, CPG & ecommerce. $5M–$100M+ revenue stage.

Growth-Stage Brands

DTC & omnichannel brands scaling in retail, CPG, or ecommerce — from a single focused sprint to a full-scale embedded partnership.

Founders & Entrepreneurs

Visionary leaders who need a strategic operator to run the business so they can stay focused on building what's next.

PE-Backed Companies

Portfolio companies needing rapid financial infrastructure and operational rigor — any scope, any stage of the investment cycle.

Turnaround Situations

Businesses improving margins, rationalizing SKUs, or pivoting their model. We've done it before — at scale.

Anita Ahuja

Founder, Brookhaven Group

15+ years of executive leadership across retail, ecommerce & CPG — from early-stage brands to multi-hundred-million-dollar businesses. Supported by a specialist team in finance, accounting, pricing & data analytics.

  • COO / CFO — Dormify
  • COO / CFO — HealthyBaby
  • VP Planning & Analytics — One Kings Lane
  • AVP Planning & Allocation — L Brands / VS Beauty
  • Head of Merch Planning & Pricing — Ann Taylor

Why Brookhaven Group

Operator, Not Consultant

We execute alongside your team — owning outcomes, not just advising. No retainer minimums. No bloated teams.

Built for Scale

À la carte by design. Whether a focused two-week project or a 12-month embedded partnership, we right-size to your needs.

Data-First Mindset

Every recommendation is grounded in analytics, not intuition alone. We build the systems so the numbers tell the story.

Deep Retail & CPG DNA

15+ years in retail, DTC, and CPG. We don't just advise — we've been in the seat and we speak your language.

Build your dream business.

Ready to turn your vision into a thriving business? Let's talk about where you are, where you want to go, and how Brookhaven Group can get you there.

Serving brands $5M–$100M+ in revenue